What is a

serious

game?

A group of players stand around the Hopetown serious game spread out on a large table.

Serious games provide a way for diverse groups to creatively explore problems and together produce solutions that allow people to step outside their everyday roles.

Traditionally they have been used for military war gaming and large-scale emergency preparedness. Increasingly they are being used to engage different groups to support community level planning as they are effective in bridging difference and supporting creativity and co-production. The games are fun to play, and a great way of breaking down barriers. But the subject matter is serious - and the games have the potential to help players to generate new ideas and collaborations, and increase their understanding of the barriers faced by both themselves and others.

Find out what people say about our serious games.

“Play is a really powerful way to engage people in challenging or complex topics, with an accessible and creative approach.”

“The serious game is a powerful tool for anyone looking to strengthen the working relationships between these often-siloed sectors.”

— Alison Benzimra,
Head of Research and Influence,
United St Saviour’s Charity

Group of people playing the game Hopetown on a table. One person holds and adaptations disk from the pile in the middle of the table.
A 3D card house with the name Hannah on the roof and the words price and suitability in the windows. Beside the house there is a wooden disk with an illustration of a wet room and the words Housing Adaptations.

Impact and outcomes of playing a ‘Serious Game’

The games work well with groups that don’t usually work together and participants are encouraged to take different perspectives, break down silos between services and find common language. This helps organsiations deliver effective planning around housing, care and service options for communities.

The game will facilitate knowledge exchange by involving participants in taking on different roles across health, social care, housing, planning and community, and managing different scenarios.

The game is designed to emphasise communication and interaction between participants – each role having particular information, either provided as background to the game or, importantly, drawn from participants' own knowledge and experience of the subject. By posing a series of relevant and appropriate challenges to the participants, a useful, open, and unscripted conversation is created.

These conversations form part of the key element of knowledge exchange between participants and are a source of research insights. This happens through a series of game iterations – game 'turns' – where decisions made by the players are reviewed and consequences discussed by participants, including potential for unintended consequences and second- or third-order effects, thus generating insights and shared understanding for future delivery.

If you are interested in finding out more about serious games as a method, you might want to take a look at our recommended reading. And of course, do get in touch!

“The game draws out the realities the housing sector and communities can face and difficulties addressing these issues.

It generated conversations about how we best support individual people with additional needs, stigma in communities, who is and is not benefitting from housing, and the demands and difficult decisions for policymakers. “

- William Wright
Project Lead, Blackwood