Orange and purple Meeples on a board of multi coloured faces

Serious play for serious change

We founded Socialudo to use games to help diverse groups plan and think about how we future-proof society. We design, develop and deliver bespoke games to help organisations tackle hard problems.

Founders Professor Vikki McCall and Professor Alasdair Rutherford lead and direct ‘Socialudo’, a social enterprise set up to use serious play to help organisations with strategic and creative thinking, and embedding evidence into their practice. Alasdair and Vikki have more than 30 years of experience between them in research and taking forward important research-led recommendations that help bring people together to tackle challenges.

What is a serious game?

Socialudo aims to help support:

  • Bringing people together to think creatively about strategy and solutions

  • Board, management and staff development

  • Strategic and operational planning with a future focus

  • Co-production mechanisms within organsations – offers an interactive and constructive way to engage with local community stakeholders

  • Effective partnership working

Find out how serious games can take your strategic thinking to the next level. If you would like to discuss how serious play can help you and your organisation, please get in touch.

Socialudo supports the Derby House Principles. You can learn more about serious games by taking a look at our recommended reading.

Meet the Team

  • Photo of Vikki

    Vikki

    FOUNDER and CREATIVE DIRECTOR

  • Photo of Alasdair

    Alasdair

    FOUNDER and MANAGING DIRECTOR

  • Red Meeple placeholder for Annabel

    Annabel

    EXECUTIVE ASSISTANT

  • Eve

    PROJECT OFFICER

  • Photo of Fionn

    Fionn

    GAME FACILITATOR

  • Photo of Iain

    Iain

    GAME FACILITATOR

  • Photo of Louise

    Louise

    GAME FACILITATOR

  • Red Meeple placeholder for Jaime

    Jaime

    ASSISTANT GAME DESIGNER

  • Red Meeple placeholder for Charlie

    Charlie

    ASSISTANT GAME DESIGNER